Class activity – 1/24/2019 – 4-Steps to Science Communication

As we work towards designing your final project for the iSeminar, there are many questions that we have to address. What is your topic (Blog 2)? Who is your audience (Blog 3)? What is your message/story (Blog 4)? However, there are another set of steps that can help in science communication specifically. This approach is based on a PNAS article from 2013.

For today’s activity, we will do a think-pair-share. Spend about 15-20 minutes reading the paper (while eating pizza), we will then discuss in pairs for about 5 minutes and then consider as a group.

The necessary steps of science communication include:

• First letting people talk about the decisions that they face on a day-to-day basis. It is crucial that you, as the science communicator understand the problems that people have.

• The second step is analyzing the science around that specific topic to identify the need to know facts versus the nice to know facts.

• The third step is deciding what approach is best when trying to communicate these facts. For this course, is it an infographic? Is it a podcast? Is it a video? If you are making art, what symbolism do you need to communicate your facts?

• Finally, the fourth step is to test your creation and see if the message has been delivered. You can show your work to friends and ask them to think aloud as they view the work.

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